A Real Estate Policies And Procedures Manual And Management Guides Are Good Business Communication Tools

By Sarah King


Companies that want to succeed set rules and regulations that let employees know what is expected and what the company philosophy is. Newly hired workers receive copies of the manuals and are encouraged to read them. The realty business has special rules salespeople and staff must follow. If you are a Broker without a real estate policies and procedures manual and management guides, there are online companies with detailed generic manuals you can purchase.

These packages have been vetted by professionals in order to make sure everything is covered. You certainly can, and should, personalize the contents to meet your needs and business situation however. This is especially true when you are in the realty business and have a combination of paid employees and independent contractors who are commissioned salespeople.

In order to make the manuals as user friendly as possible, most are packaged as loose leaf binders, so each business owner can add and remove pages. The most effective manuals are written with brief bullet points and numbered lists to make reading them easier than those written in paragraph style. Tabs make it easy to find individual topics.

For realty businesses, it is very important that everyone who works for the company clearly understands the meaning of antitrust laws. Company policy regarding this subject should be at the front of your manual. If anyone in the company implies in any way that your commission structures meet area standards, or that they are charging the standard commission set by area companies, severe penalties and fines could result.

The principle Broker makes decisions when it comes to the percentage the company charges clients. Everyone needs to understand what the policy is and know they are not allowed to deviate from that without the express permission of the Broker. Some companies reduce commissions when a sale price reaches a certain level. Some offer lower commissions on commercial properties and higher ones on residential properties.

If you choose to enforce a dress code for your office and for your salespeople when they are out in the community, you need to put it in writing. Young employees may not have enough experience to know what constitutes appropriate office apparel, and your independent contractor salespeople may think the rules do not apply to them. All of your employees represent your company, and their appearance is part of that.

If you want your salespeople to make regular contact with their sellers, you should give them specific guidelines about how often you want them to do it. As management, it may be company policy that salespeople make a certain amount of cold calls each month. This is a policy that should be included in your company manual. When you make these kinds of rules, it is important to enforce them.

It is good policy to let employees and independent contractors know what you expect of them. There is less chance of misunderstanding if you put those rules in a manual available to everyone. You will more successful if you and your employees are on the same page.




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